Win the deal in practice,
before it walks on your lot.
AutoSales AI Coach lets car salespeople rehearse real buyer conversations -- trade-in pushback, payment objections, finance stalls -- against AI customers who negotiate like the real thing. Get scored and coached after every session.
Free plan available -- no credit card required
A working app, not a mockup
Real screenshots from AutoSales AI Coach. Run a buyer conversation, get live coaching on voice calls, and track your progress -- all from your phone.
You only get one shot at a live up
The rep who closes more isn't always more talented. They've handled that exact objection dozens of times -- in a place where getting it wrong didn't cost a deal.
Practice happens on real customers
New reps learn by losing deals. Every fumbled trade objection or payment stall on the floor is a customer who walks -- and gross that never comes back.
Role-play with managers rarely happens
Desk managers are slammed. Structured one-on-one practice gets squeezed out, so reps repeat the same mistakes month after month with no feedback loop.
Generic training doesn't fit the deal
Videos and scripts teach theory. They don't make you handle a sub-600 credit buyer who's $80 over on payment and convinced their trade is worth more than it is.
AutoSales AI Coach gives every rep realistic reps against AI buyers -- so the first time they handle the objection, it isn't on a real customer.
You can't ride along on every deal
A complete manager dashboard to see how your team practices, where they struggle, and who needs desk time -- without standing over their shoulder.
Manager Dashboard
Full visibility into how your team trains, where they're weak, and who's improving. No guesswork -- just the data you need to coach.
- Team performance analytics with score trends
- Individual rep skill breakdown across 5 categories
- Training assignments with due dates and pass thresholds
- Team leaderboard with league standings
- Session replay: review any rep's transcript
- Seat management and CSV exports
From green pea to closer in 4 steps
Each session takes 5-10 minutes. Practice before the lot opens, on your lunch break, or between ups.
Pick your situation
Choose your exact deal challenge
Select a scenario by category and difficulty -- walk-in greeting, trade negotiation, payment objection, closing, or a boss-level challenge.
Read the deal brief
Know the numbers before you pitch
Review the buyer profile, vehicle details, trade value, payment structure, and likely objections so you walk into the box prepared.
Work the customer
Voice or text -- your choice
Talk or type with an AI buyer who adapts to your skill level, pushes back on price, and behaves like the customers on your lot.
Get your scorecard
Coaching, not just a grade
See exactly what you said, what you should have said, and why the alternative closes the deal. Five scoring categories with specific feedback.
168 scenarios across every stage of the deal
Whether you need full roleplay sessions, quick knowledge checks, or a structured path from green pea to veteran closer.
Situations
Walk into a specific dealership scenario -- first-time buyer, trade-in battle, payment objection, spouse approval, be-back close -- and handle it start to finish against an AI customer.
Flashcards
Quick-fire knowledge drills covering product knowledge, objection scripts, compliance, and closing techniques. Powered by spaced repetition so you never forget what you've learned.
Structured Curriculum
A guided path from greeting to gross profit. 26 modules across three tiers take you from your first walk-in to advanced negotiation and F&I techniques.
Practice on the actual math you sell
Every scenario ships with a computed deal worksheet -- so you're rehearsing real payments, real equity, and real out-the-door figures, not made-up numbers.
The numbers behave like the desk
When the AI buyer says "that payment is too high," you're working against a real worksheet with selling price, trade equity, taxes, fees, APR by credit tier, and a monthly payment that actually adds up.
- Out-the-door price with taxes and fees
- Trade equity and payoff scenarios
- APR and monthly payment by credit tier
- Payment gap vs. the buyer's target
Built for how dealers actually sell
Every feature is designed around the realities of the showroom floor, the desk, and the F&I office.
Voice & Text Roleplay
Practice out loud with real-time voice mode or type your responses. Voice sessions track speaking pace, filler words, and talk-to-listen ratio.
Realistic AI Buyers
Each AI customer has a unique personality, communication style, and hidden motivation. They negotiate, stall, and push back like real shoppers on the lot.
Real Deal Numbers
Every scenario includes computed deal worksheets with actual APRs, taxes, fees, OTD price, trade equity, and monthly payments by credit tier.
Session Replay
Review full transcripts with AI coaching overlays. See the exact moment you lost the deal and what you should have said instead.
Adaptive Coaching
The AI tracks your weak spots across sessions and builds future scenarios that specifically test those areas. Your training gets harder where you need it most.
5-Minute Sessions
Each roleplay takes 5-10 minutes. Practice before the lot opens, between ups, or on your drive home. No scheduling, no manager required.
Know exactly where to improve
Every session is scored across five core selling skills with specific, actionable coaching feedback.
More than a number -- real coaching
After every session, the AI identifies your strongest moments, your biggest missed opportunities, and gives you the exact words you should have used instead.
- Key moments highlighted with exact transcript quotes
- Reframed responses showing what to say next time
- Primary coaching focus: your single biggest growth area
- Objective tracking: did you close the deal or lose it?
- Score history with trends across all sessions
A complete training path from day one to desk manager
26 modules with 37 lessons across three tiers take you through every part of the car deal, from the meet-and-greet to advanced grossing techniques.
Three tiers. One path.
Each tier builds on the last. Complete lessons, pass scenario tests, and beat boss-level challenges to unlock the next tier. Earn certifications along the way.
Sales Foundations
Greeting, rapport, needs analysis, walkaround, test drive, and basic objection handling. The skills every new rep needs on day one.
Deal Execution
Trade evaluation, payment presentation, negotiation frameworks, desking, credit handling, and closing sequences.
Profit & Mastery
Advanced grossing, F&I menu selling, lease vs. buy strategy, fleet deals, internet lead conversion, and competitive defense.
Gamification that keeps you practicing
Streaks, leagues, XP, and levels turn daily practice into a habit. The more you train, the more you unlock.
Daily Streaks
Build a practice streak with shield protection. Hit milestones at 7, 14, and 30 days for bonus rewards.
XP & Levels
Earn 50-500 XP per session based on difficulty. Level up to unlock harder scenarios and boss fights.
League Rankings
Compete in Bronze, Silver, Gold, and Diamond leagues. Weekly promotions and demotions based on your XP.
Leaderboards
See how you stack up against other reps. Track your ranking within your dealership or across the platform.
One industry. Not all of them.
Most sales-training tools spread themselves thin trying to cover every vertical -- real estate, SaaS, insurance, retail. We went all-in on one: the auto dealership floor. That singular focus is the difference between us and them.
Built for every industry, mastering none
- Generic "sales" scenarios that never touch a trade-in, an APR, or an out-the-door number
- Buyers who fold the moment you push back -- nothing like a real customer on the lot
- No understanding of F&I, payment stacking, the be-back, or the spouse approval
- Feedback that could apply to selling anything -- vague, not floor-ready
All-in on auto retail, by people who sold cars
- 168 real dealership scenarios across the whole deal -- greeting to F&I to the be-back
- AI buyers who hold their ground on price and payment the way real ups do
- Deal math that's actually correct -- APR, trade equity, OTD, monthly payment
- Coaching written in dealership language, scored on the skills that close cars
Because we only do auto, the objections you practice are the ones you actually hear on the floor -- real price objections and real payment objections, not textbook role-play.
Real price objections
"That price is way more than I budgeted for."
"The dealer across town quoted me $2,000 less on the same truck."
"Your website had it listed cheaper than this."
"I'm not paying a dime over MSRP."
Real payment objections
"My payment can't go over $450 a month, period."
"Why is the APR so high? My credit's good."
"I don't want to be stuck in a 72-month loan."
"You're lowballing my trade -- that's why the payment's off."
Purpose-built beats general-purpose
A generic AI chatbot can role-play a customer. It can't run your deal math, score your selling, or coach your team -- and it was never built for the auto floor.
| Feature | AutoSales AI Coach | Generic AI chatbot |
|---|---|---|
| Built by dealers, for dealers | Yes | No |
| Focused on auto retail only (not every industry) | Yes | No |
| Real price & payment objections from the showroom | Yes | No |
| Real deal math (APR, OTD, trade equity) | Yes | No |
| Scored across 5 selling skills | Yes | No |
| Voice roleplay with live speaking metrics | Yes | No |
| Manager dashboard & assignments | Yes | No |
| Structured curriculum & certifications | Yes | No |
The real difference isn't a feature -- it's focus. We don't try to train every kind of seller. We obsess over one floor: the auto dealership. That's why the scenarios, the deal math, and the objections feel like a real up, not a chatbot.
Comparison reflects common capabilities of general-purpose AI chat tools used for sales role-play.
Plans that grow with your career
Start for free and upgrade when you're ready. Every plan includes AI-powered scoring and coaching.
Free
- 4 AI sessions per month
- 1 voice session
- Easy difficulty scenarios
- Flashcards access
- 7-day session history
- Detailed score breakdown
- Coaching scripts
Rep Pro
- 30 AI sessions per month
- 10 voice sessions
- Easy + Medium difficulty
- Full score breakdown
- Coaching scripts
- 30-day session history
- Full flashcard access
Team
- Unlimited sessions
- Unlimited voice
- All difficulties + Boss
- Full score + coaching
- Full session history
- Manager dashboard
- Team analytics
All paid plans include a 7-day free trial. Annual billing: Rep Pro $149/yr (save 35%), Team $229/yr (save 34%).
Questions reps and managers ask
Everything you need to know before you run your first session.
No. AutoSales AI Coach is purpose-built for car sales. It runs real deal worksheets (APR, taxes, fees, trade equity, OTD), scores you across five selling skills, tracks your weak spots over time, and includes voice roleplay with live speaking metrics. A general chatbot does none of that.
No. All you need is your phone or computer. Choose text mode to type your responses, or voice mode to talk through the deal out loud. The AI buyer responds in real time either way.
Videos are passive. Here you actually do the rep -- you handle the objection, the AI buyer pushes back, and you get scored and coached on what you said. It's the difference between watching someone lift weights and lifting them yourself.
Most sessions take 5-10 minutes. You can train before the lot opens, between ups, or on your drive home -- no scheduling and no manager required.
Yes. The 168 scenarios span the whole deal: walk-in greeting, needs analysis, trade-in negotiation, payment objections, credit challenges, the be-back, spouse approval, internet leads, F&I products, competitive battles, and closing -- across new and used.
Both. Text is great for thinking through wording and practicing scripts. Voice is closer to the real thing -- it tracks your speaking pace, filler words, and talk-to-listen ratio so you sound sharp on the floor.
Yes. The Team plan adds a full manager dashboard: assign training with due dates and pass thresholds, see each rep's skill breakdown, review session replays, and track team performance on a leaderboard.
Yes. The Free plan needs no credit card and includes AI sessions, a voice session, and flashcards. Paid plans (Rep Pro and Team) come with a 7-day free trial.
iOS, Android, and the web. Start a session on your phone before your shift and pick up your progress anywhere.
Start closing more deals today
Get started free and run your first AI sales session in under 2 minutes. Practice the exact scenarios you'll face on the lot tomorrow.